Why It Matters

Social Responsibility

The history of cannabis in the US isn’t pretty. As we work to build a world of safe, consistent access, we’re also working to correct the
wrongs of the past and create a more just future. From recognizing the healing power of the plant to supporting social and legal reforms, we believe that the US cannabis industry should be a source of cultural pride for California and the entire nation. It’s part of our job to make that a reality.

Criminal Justice Reform

Treating cannabis as a crime is a crime in itself. For a
century, our government has imprisoned people, especially people of color, for possessing, consuming, and doing business with cannabis, even as the state-legal industry has begun to thrive. Through our ongoing collaborations with The Weldon Project and Mission [GREEN], and our efforts on behalf of individuals like Parker Coleman, Jr. and Jose Valero, Jr., we are working to end all nonviolent cannabis incarceration, immediately. No one should be in prison for a plant.

Veteran & Medical Access

The healing power of the plant should be available
to all. From donating product to providing retail dispensary transportation, we work toward universal access for a range of groups, with veterans and seniors as two of our highest priorities. Working with Weed for Warriors, the Veterans Cannabis Coalition, the American Legion, and senior citizens groups, we’re
making the effort to provide cannabis for all who can benefit from it.

Policy & Regulatory Reform

Cannabis is evolving. As California natives and
longtime operators, it’s our responsibility to speak up for legislation and regulations that are fair to businesses of all sizes, good for all our communities, and beneficial to consumers first and foremost. Our support of CA NORML and an ongoing agenda of legislative priorities reflects our commitment to creating an industry defined by what’s right. From supporting home grow rights to eliminating drug testing for CA employees, from supporting smaller farms to lowering taxes, we believe that shaping policy for everyone’s benefit is the best way to keep our industry thriving.