Why It Matters
Our Values
To responsibly and sustainably lead the industry out of the shadows of prohibition, guiding the plant into the mainstream for the benefit of our communities – consumer, trade, partners & team.
Our Mission
Everything we do – from caring for each unique seedling to caring for eachunique customer – is about delivering the good of cannabis for the good ofpeople. Each day we strive not only for business success, but also to make livesbrighter by harnessing the extraordinary power of the plant.
People
We’re listening. Our consumers, our employees, our partners, and our communities are our reason for being and our most valuable source of direction. Growing our business means growing healthy relationships.
Plants
We’re caring. Safely cultivating healthy, thriving plants is at the core of our business and the heart of all our products. So we’re always looking to create more harmony in our processes, from seed to sale.
